Creating good jobs through tailored support
Women are disproportionately affected by unemployment, underemployment and poor working conditions and often have no social protection. In 2022, 72 per cent of men had jobs, while only 47 per cent of women did. Yet jobs are the key to people lifting themselves out of poverty in the long term and securing a livelihood for themselves and their families. At the same time, the economic empowerment of women is vital for sustainable, social and just development. This is where we come in: we provide tailored support to companies so that they can create more and better jobs for women in our partner countries in Africa. In the long term, this will help advance gender equality in the workplace and contribute to the German Government’s feminist development policy.
Senegal
Local bakery brand creates good jobs for women
In Senegal, most job-seekers are young women. This trend is particularly marked in rural areas, although the potential for growth here is considerable due to the agriculture sector. In fact, this is where the bakery brand Mburu established by the Senegalese entrepreneur Isseu Diop has found its niche, marketing bakery goods and drinks made from local products at village kiosks where all the workers are local women.
Invest for Jobs supports Mburu through staff training. So far, 46 people have been trained in production, marketing and company culture. Jobs have been created for nine more people. Invest for Jobs is also supporting Mburu’s plans to open 15 new kiosks, creating further opportunities for open-minded and motivated women in the region.
OUR PROJECTS
Further current project examples
FORPRODE – Vocational training in Côte d’Ivoire
In partnership with the European Union Invest for Job supports a vocational training programme in Côte d’Ivoire. It provides training opportunities for young Ivorians within the industrial mechanics and emerging information and communication technologies (ICT) sectors to improve their employability. Read more
Improving access to menstrual products
Invest for Jobs supported the Ethiopian enterprise Mela for Her with training courses on how to produce and sell reusable sanitary pads. A total of 58 good jobs were created in Addis Ababa and rural Ethiopia, particularly for women and low-income groups. Read more
Promoting sustainable business activities
Sustainability is becoming more and more important for companies. We can support you in establishing digital, low-emission and resource-efficient business models on the ground. In addition, we provide customised support to companies in new environmentally relevant sectors, such as renewable energies and the circular economy. Together, we can thus create future-proof jobs and company structures.