Sosoma Industries receives support from Invest for Jobs to introduce a fortified maize flour that meets the nutritional demand of Rwanda’s population especially during a potential food crisis that is resulting from the current COVID-19 pandemic.
For this, the company automates core production processes. New equipment such as a much-needed drying machine will be purchased and newly hired machine operators receive specialised training to operate the new machinery.
Farmers in Sosoma Industries’ partner cooperatives will also receive training. Subjects include grain sampling, grading techniques and quality assurance – all to improve the local supply chain and enable farmers to increase their production of maize and soy beans. Overall, the farmers will benefit from the market linkage and a reduction of production losses: In the future, Sosoma Industries will be able to purchase maize as it is harvested without any additional treatment.
At the other end of the supply chain, Sosoma Industries will recruit 100 commercial agents across Rwanda to distribute the produced maize flour. While hiring, priority will be given to youth, women and to experienced sales staff who are idle due to COVID-19.
Overall, these measures help the company to lower their cost of production, enabling them to offer their fortified maze flour at a lower price to Rwanda’s rural population and existing and new institutional buyers, such as Non-Governmental Organisations, hospitals, schools and retailers (through increasing and strengthening selling points).