Employees from The Good Business at a table

Support for Sustainable Businesses in Ethiopia

The Good Business for start-ups and SMEs

The Good Business (TGB), launched in March 2021, is a COVID-19 response business development program that supports entrepreneurs in Ethiopia. TGB has started with two programs launching simultaneously in Ethiopia: a business development programme for start-ups and the TGB Evolver for small and medium sized enterprises (SMEs). So far 10 start-ups for TGB Accelerator and 8 SMEs for TGB Evolver have been selected. These companies have been supported to set their clear objectives and measurable results, get insights into various entrepreneurial topics, received mentoring, market linkage opportunities, collaboration with fellow participants and branding and marketing services.

Demo days for the Accelerator and Evolver are planned to take place end of May and beginning of June 2021.

The aim of TGP is to help companies by implementing a long-term successful business strategy to improve products, services and sales. It aims to do this by combining training and mentoring with selected experts in groups or individual sessions, connecting to international business networks and the option of establishing investor contacts. In addition, TGB Accelerator- and TGB Evolver participants have the prospect of receiving start-up funding worth up to 225,000 Br and 450,000 Br respectively.

The Good Business

Under the Invest for Jobs brand, the Special Initiative "Decent Work for a Just Transition" of the German Federal Ministry for Economic Cooperation and Development (BMZ) helps sustainably focused businesses to develop and implement their individual growth concepts and expansion strategies through knowledge transfer, mentoring, seed funding and investment options. It focuses on sustainable companies from food & nutrition, style & leisure and health & wellbeing business sectors whose products and services have positive impact on the environment and society.

Together with Invest for Jobs, TGB is being implemented by NOAH Foundation in cooperation with iceaddis and ESCP business school.


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