A Soft Landing partnership – Signature MOU Bumpli
18.01.2023

Nearshoring in Tunisia through Soft Landing takes off

10 European and African companies received support to open their IT business in Tunisia within the initiative’s first six months

Since its launch in June 2022, the Soft Landing initiative of Invest for Jobs in Tunisia has facilitated the arrival of 10 European and African IT companies in the country. In return, the companies committed to create over 100 high-quality tech jobs for Tunisians.

The Tunisian digital economy is brimming with potential, while other regions, notably Europe, face a shortage of qualified tech workers. Sitting closely to European and African capitals, Tunisia can draw on three key strengths to remedy global digital needs: its strong digital infrastructure, a large pool of more than 100,000 skilled tech workers and a consistent pipeline of thousands of new graduates in the ICT field every year.

Through Soft Landing, European and African companies can now easily expand their business to Tunisia and hire Tunisian tech talents for their companies. Invest for Jobs in Tunisia launched Soft Landing in June 2022 to facilitate the arrival of international ICT companies in Tunisia and thus create jobs in the growing sector.

As of January 2023, ten companies have received access to workspace at the innovation hub “The Dot” in Tunis for their first few months and benefitted from both recruitment support and legal advice through Soft Landing. This has significantly sped up their inclusion in the local tech ecosystem. Furthermore, Soft Landing offers due diligence for potential Tunisian partners, other setup support, ecosystem tours as well as education and training programs.

Bumpli, for example, an e-commerce company from Kiel, Germany, was looking for options to expand their technical and management team with skilled and dependable people at a competitive price. They found what they were looking for in Tunisia.

“𝗜𝘁'𝘀 𝗧𝘂𝗻𝗶𝘀𝗶𝗮'𝘀 𝘁𝗶𝗺𝗲!”, announced Enis Ayari, CEO of Bumpli, with enthusiasm during the formalization of this partnership.

Soft Landing Tunisia
Enis Ayari and Ahmed Mihoub of Bumpli with GIZ Tunisia’s Christina Wolson at the signing of the partnership in October 2022.


If you are interested in learning more about Tunisia’s IT sector or how to set up your business in Tunisia, please contact us at tunisia@invest-for-jobs.com.

Soft Landing is implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH in Tunisia through its Digital Transformation Program within the framework of the Special Initiative “Decent Work for a Just Transition” of the German Federal Ministry for Economic Cooperation and Development (BMZ).

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