Three Ethiopian small and medium companies are getting marketing and fashion industry expert assistance to enter the European market through financial support from the Special Initiative "Decent Work for a Just Transition" under Sequa’s administration. Enzi footwear, Kabana leather and Shimena enterprise are the first batch of companies that are being promoted in the international business to business market.
With the support of a marketing expert three companies get ready for the international market and took a benefit in branding, story-line positioning, product strategy development, etc. according to each company’s needs. A fashion industry expert has also been supporting the companies in trend identification, style selection with view to their upcoming winter and summer collections. Samples from the collections will now be pitched to various stores in Austria, Germany and Switzerland..
Once products are launched in the international market orders could increase sales up to 25% in winter 2021 and 50% in summer 2022. It’s projected that such great increase in sales will drive up expansion and employment in all three companies.
Kabana leather is a company producing a variety of handmade stylish leather products such as women’s purses, handbags, wallets and other items.
Shimena is an enterprise that produces hand woven textiles from locally sourced raw cotton. It was founded in 2014 with the objective of preserving the traditional hand weaving culture and transferring the traditional skill of older artisans to the younger generation. Shimena produces traditional hand-woven scarves, throws, beach wear, bed covers and table runners.
Enzi shoes is a high-end shoe making industry that produces hand-made men’s footwear from start to finish. It’s currently engaged in making classic men sneakers from leather.
For further information about the Ethiopian Fashion Community watch our video and visit the website.
The successful applicants come from the sectors industry, education, and fashion. As part of Invest for Jobs, the Facility Investing for Employment (IFE) co-finances more than 6 million euros for their job-creating investments.
Rwanda's capital holds great potential for new digital mobility services like car sharing, ride-hailing, and bike rentals, according to a new feasibility study. These services, known as Mobility-as-a-Service (MaaS), can enhance accessibility, promote eco-friendly transportation, and boost economic growth by creating job opportunities.
Invest for Jobs supports the launch of the Rwanda Global Business Services (GBS) Growth Initiative. This transformative mission aims to support job creation in the GBS sector and position Rwanda as a global GBS destination by facilitating market entry, upskilling the sector’s workforce, and advocating for the interests of companies in GBS.
Please refer to the Data Protection Statement for information about your rights and options for withdrawing your consent.
Phone: +49 30 / 18 535-28 70 oder -24 51
Fax: +49 30 / 18 535-25 95
Please understand that the Press Office only answers questions from journalists.