The German Association for Small and Medium-sized Businesses (BVMW) organized a business trip for five German companies in the automotive sector from September 12-16, 2022. The trip took place in the framework of a cooperation with Invest for Jobs and the German Tunisian Chamber of Industry and Commerce.
The aim of this 3-day visit to Tunisia was to give the five German small and medium-sized enterprises (SMEs) who were invited a comprehensive picture of the potential of the Tunisian automotive sector. The business trip enabled them to create and develop a network on the spot and to learn about the existing promotion and financing possibilities. Furthermore, such a visit aims to facilitate the establishment and initiation of business activities in Tunisia and thus, in the long term, the creation of local jobs. At the same time, Tunisian SMEs shall be strengthened by the introduction to potential future German business partners from the automotive sector during B2B meetings.
For decades, Tunisia has been a location for international automotive suppliers in general and German ones in particular. The high level of education and innovation as well as the geographical proximity to Europe and the competitive cost and salary structure are the main advantages that Tunisia offers in this respect. Electronic and mechanical automotive components are manufactured in Tunisia, but the e-mobility sector is also gaining importance.
The delegation’s programme was tailored to the profiles and requirements of the participating companies. In addition to important talks with the Tunisian Minister of Industry, Mines and Energy, Ms. Neila Gonji Nouira, and representatives of the Tunisian Investment Promotion Agency (FIPA) and the Tunisian Automotive Association (TAA), the German entrepreneurs also had the opportunity to meet German structures established in Tunisia, such as the German Tunisian Chamber of Industry and Commerce, the German Embassy and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.
The business trip was supported by Invest for Jobs and the Business Scouts for Development Programme, commissioned by the German Federal Ministry for Economic Cooperation and Development (BMZ).
The successful applicants come from the sectors industry, education, and fashion. As part of Invest for Jobs, the Facility Investing for Employment (IFE) co-finances more than 6 million euros for their job-creating investments.
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