Context and challenges
Ongoing urbanisation and high population growth represent significant potential in the mobility sector
The mobility sector is one of the sectors in Africa promising the most potential for growth. High population growth rates and ongoing urbanisation across Africa means there is a continual increase in the need for innovative mobility solutions. Digitalisation expansion efforts and competitive production costs in African countries increasingly provide incentives for European and local companies and investors in the mobility sector to increase their value creation in Africa. There is enormous potential to create innovation, growth and jobs, for example in component supply plants.
However, there is little networking of initiatives and investment in the African mobility sector. To tackle this, a joint Memorandum of Understanding was signed in November 2019 by the German Federal Ministry for Economic Cooperation and Development (BMZ), some of the leading companies in the German automotive and logistics sectors, the German Association of the Automotive Industry (VDA) and Berlin’s Technical University (TUB). With support from Invest for Jobs, the aim was to set up the Pan-African Mobility Alliance (PAMA). The objective of PAMA is to boost cooperation between international companies, trade associations, policy-makers and academia, make better use of potential, increase value creation on the African continent and, ultimately, create local jobs.
Project approach and project goals
PAMA supports and engages in networking with companies in the mobility sector
PAMA’s aim as a strategic platform is to promote private sector investment in sustainable mobility, ongoing economic growth, and more and better jobs in Africa.
To achieve this, innovative solutions are being developed in a range of PAMA workshops to reduce previously identified barriers to investment. These solutions may, for example, be creation of training centres for apprenticeships and continuing professional training, a project to improve local logistic networks, or measures to protect employment during crises. PAMA working groups are convened flexibly, in line with their thematic focus, and develop project approaches for relevant thematic areas. Twice a year, the PAMA Forum provides an opportunity for exchange and for developing new approaches.
PAMA is a multi-stakeholder network and is open to further private sector, public sector and academic stakeholders in the mobility sector in Africa and Europe.
PAMA members benefit from:
- Solutions to overcome barriers to investment and support in cases of crisis through joint project development and implementation of local interventions
- Access to dialogue with local political actors and matchmaking between African and European companies
- Local expertise and business cases as a result of sector-specific feasibility studies and country analyses
- Creation of synergies on further development cooperation instruments and support with identifying financing opportunities
Tunisian Automotive Management Academy: How to increase competitiveness in the Tunisian automotive sector
The lack of management competencies qualifying for middle management roles makes it hard to pursue investments in Tunisia: this was the verdict of automotive suppliers DRÄXLMAIER Group, LEONI AG and Marquardt GmbH at a workshop organised by the Special Initiative. Working with bbw, the Bildungswerk der Bayerischen Wirtschaft and the Tunisian Automotive Association (TAA), they then developed a solution: training courses for middle management run by bbw in the framework of the project Tunisian Automotive Management Academy (TAMA). The courses focus on further training for existing personnel as well as initial training for young newcomers. In all, some 600 people have already qualified for middle management roles, as a result of which the participating companies have been able to open new production lines locally and create more than 2,300 jobs. Currently, employees from 14 German, European and Tunisian companies are enrolled in the courses. The aim is to hand over TAMA’s programs and processes to the TAA as the responsible body for the Tunisian Automotive Management Academy in 2022, thus ensuring long-term support for the entire sector.
Status and outlook
New projects and concepts, despite the pandemic
A collapse in sales in the automotive sector as a result of the COVID-19 pandemic means that PAMA will increasingly focus on new aspects of mobility and logistics in the future.
Despite the ongoing impact of the pandemic, however, it has been possible to continue many projects. For example, a concept has been developed for creating Innovation Hubs with a focus on logistics and mobility. The aim of these Innovation Hubs is to help making the mobility sector in Ethiopia, Ghana and Rwanda more efficient. Gap analyses and research were conducted in 2020 and 2021. One of the findings for Rwanda, for example, was that there is a shortage of trained skilled workers. The planned Innovation Hub Logistics & Mobility could promote exchange between businesses and the education and training sector with a view to developing practical curricula and, ultimately, providing appropriate training for skilled workers.
PAMA is being implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) as part of Invest for Jobs.